I created this project for my Art Direction Photo class. The Project was to work on Food Photography and apply it. I decided to work on a 3 ad series for Chef Agnieszka, a Banquet Chef from Hilton Fort Lauderdale Beach Resort. She is also a private chef who specializes in gourmet food with molecular gastronomy elements.
First, the chef and I had to plan a variety of set ups for the different dishes to be shot. We decided to work with octopus, lamb, and steak. Then we consider working with colorful plates that will accent the ingredients.
I recieved some very positive feedback on this ad series. Comments ranged from beautiful color selection to stylish layout. The ads display the skills of the chef and invite the reader to contact the company. Now, Chef Agnieszka has a good promotional piece to bring to her next event.